Thomson launches newly expanded youth brand with star studded event
Leading holiday brand celebrates the launch of Thomson Scene with a #MyScene event hosted by Chelsea TV stars
- Event celebrated the launch of a bespoke collection of holidays aimed at young sun seekers
- Hosted by Chelsea TV stars Lucy Watson, Oliver Proudlock and Binky Felstead
- 15 Scene destinations available from Newcastle airport
- Celebratory voucher code launched to be used online or in Thomson shops such as Northumberland Street and the Metro Centre
Chelsea’s hottest ‘Scenesters’ hit the red carpet last night for the official launch of Thomson Scene, a new collection of bespoke holidays for the youth market. The Shoreditch event, held at the award-winning Callooh Callay cocktail bar, saw Lucy Watson, Oliver Proudlock and Binky Felstead go head-to-head as they competed to host the best ‘Scene’, taking inspiration from their favourite Thomson Scene holiday destination.
Millie Mackintosh also attended and celebrity DJ Jameela Jamil was in residence, playing the hottest holiday sounds throughout the evening for celebrity guests and party-goers.
Aimed at 18-35 year olds, Thomson Scene offers the perfect choice for sun seekers looking for a smart holiday base in some of the coolest party destinations. From affordable hotels close to the action, to a selection of celeb style, luxury hangouts in 15 destinations from Newcastle airport, the newly expanded range of holidays offers a wide variety of options to suit all tastes. Hot spots featured in the Thomson Scene programme and available include the big hitting, party islands of Ibiza, Zante and Corfu and the chic spot of Croatia, as well as long haul getaways to Mexico.
To mark the official launch, Thomson Scene has released a celebratory voucher code. All customers who book a Scene holiday before the end of January 2015* will receive £50 off when quoting 49196 online, 49200 in stores such as Northumberland Street and the Metro Centre and 49216 through the call centre at the time of booking.
At last night’s launch party each VIP host curated their own ‘Scene’ within the event, selecting the décor, canapés and signature cocktails to bring to life their chosen party hotspot.
Lucy’s Scene was inspired by the party island of Ibiza, taking on a glamourous vibe with a specially created champagne cocktail, The Ibiza Royale. Glitter Lips make-up artists on hand in Lucy’s Scene to get people into the party mood. Talking about the event, Lucy commented: “It’s been so much fun picking out all the elements I love the most about Ibiza, and bringing them to life for the launch of Thomson Scene. Ibiza is such an amazing and glamourous holiday destination, I knew instantly that it would the perfect choice to inspire my Scene!”
Drawing on the laid back vibes of Thailand, to recreate a beach party Scene, Proudlock served his guests a brand new King of Siam cocktail. Proudlock commented: “I was quietly confident going into the evening, but the girls gave me some tough competition. When I was checking out all the amazing destinations that Thomson Scene offers, Thailand was an easy stand out choice for me as the perfect combination of awesome parties and chilled out days surrounded by beautiful scenery.”
The third Scene at the event was hosted by Binky Felstead and inspired by the vibrancy of Mexico, serving traditional Mexican canapés and the El Rivington Swizzle, a tequila based cocktail. She commented: “I was just lying on the beach in Mexico last week, and it was one of the best holiday’s I’ve ever had. So, it was a no-brainer when asked for a theme for my Scene. There are so many super cool things about Mexico that I could get creative with to showcase the style of the destination, from colourful decorations, yummy Mexican quesadillas and delicious tequila cocktails.”
Mark Hall, Director of Product for Thomson, said: “Thomson Scene combines chilled pool days with lively nights and we offer a fantastic range of short, mid and long haul destinations from Newcastle airport inluding Ibiza, Corfu, Croatia and Mexico. Our new youth brand offers sun seekers a wide holiday choice from affordable hotels close to the nightlife, to celeb style luxury hangouts which offer relaxation and the chance to experience some culture in the country they are visiting.”